An estimated $22 million in business leads was generated following the successful business mission to Tokyo by top executives from the creative industry in the Philippines.
Organized by the Philippine Trade and Investment Center in Tokyo (PTIC Tokyo) — the field office in Japan of the Department of Trade and Industry (DTI) — the first post-pandemic business mission to Tokyo was comprised of delegates from the Game Development Association of the Philippines, Cybercraft Philippines Association, Creative Content Creators Association, and officials and members of the Cebu Chamber of Commerce.
"We want to optimize the growth prospects of the Philippine creative industry by exploring business opportunities in foreign markets and learning from global best practices," DTI's Export Marketing Bureau (EMB) Director Christopher Arnuco said.
The delegates were recruited by the EMB to participate in the business mission in order to upgrade the skills of Filipino creators in Japanese-style animation and game development.
PTIC's institutional partners invited experts to present on various topics that include Japan's latest CG animation technologies, characteristics of game users in the Japanese market, and prospects for international collaboration in Japanese gaming and animation. Participants also listened to briefings and met with executives from Nintendo, Kadokawa, Altplus Inc., Katomasa Inc., SpiderPlus and Active ReTech.
Commercial Counselor and Special Trade Representative Dita Angara-Mathay said the delegation interfaced with more than 90 Japanese stakeholders in Tokyo, generating business leads estimated at $22 million.
Six Japan-based startups also expressed interest to enter the Philippine market and presented their innovations in construction materials, agriculture applications using big data from space assets, EV storage batteries, environment-friendly leaching, biomaterials for geotextile nets, and Riken ventures involving moss as agents for manufacturing and processing.
The participants described the business mission to Tokyo as an encouraging development as it opens doors for opportunities to outsource, promote and grow their businesses, and showcase the world-class talent of Filipino creatives and their potential to contribute to the global creative economy in a sustainable manner.